Advertisement from the Saturday Evening Post showing the new Roadmaster bicycle. It reads:
Leaders Ride THE NEW ROADMASTER. Leaders always choose the best-and in bicycles, it’s Roadmaster, “America’s Finer Bicycle.” No other bicycle has so many outstanding quality features, It’s built with the 100% stronger electronically welded frame . . . modern design . . . sparkling colors . . . combination tail lgith and brake operated stoplight . . . improved Shockmaster fork . . . search-beam headlamp. Only Roadmaster has them all. Give your youngster the advantage of a Roadmaster – the bicycle that leaders ride. See it at your dealers.