Category: Bicycle Literature

1974 Schwinn Safety Brochure

This is a neat brochure put out by Schwinn in 1974 to promote bicycle safety. They mention “12 rules of the road”: Obey all applicable traffic regulations, signs, signals and markings. Observe all local...

1947 Roadmaster Luxury Liner – ad

Advertisement from the Saturday Evening Post showing the new Roadmaster bicycle. It reads: Leaders Ride THE NEW ROADMASTER. Leaders always choose the best-and in bicycles, it’s Roadmaster, “America’s Finer Bicycle.” No other bicycle has...